About the Founder

Hi, I'm Amber Domond! My passion for fitness, wellness, community, and creative storytelling come together.

With a background in Exercise Science & Health Promotion, I’ve spent years immersed in the fitness and wellness space—not only professionally, but personally.

 As a hybrid athlete, I compete in HYROX, run half marathons, practice Pilates regularly, and stay actively involved in the local fitness community through studios, gyms, wellness experiences, and events.

I’m also a social media content creator with firsthand experience building an online presence and partnering with brands across the fitness, activewear, and supplement industries. Having worked as an athlete and creator for brands in these spaces, I understand what makes content feel authentic to the consumer while still serving the goals of the brand behind it.

That perspective is what inspired Empire Social House. I wanted to create an agency that understands fitness and wellness culture from the inside—because I’m genuinely part of the community our clients are trying to reach.

My approach combines strategy, creativity, and real-world experience to help fitness and wellness brands build an intentional social presence, strengthen their communities, and create content that doesn’t just get seen—it makes people want to be part of something.